3LAU is calling for a critical rethink of the music industry, one shaped by the promise of blockchain technology.
The trailblazing music entrepreneur and DJ took to X to share his forward-looking view on cryptocurrency’s impact.
“There hasn’t been a better time than right now,” he wrote,” to demonstrate crypto’s transformative potential for the music industry… to benefit all who play a role in it, with artists at center stage!”
The conversation around crypto’s role in music arrives at a delicate juncture. Bitcoin and other major cryptocurrencies are on a bull run, with Bitcoin recently crossing the $91,000 mark and altcoins like Ethereum and Solana posting similarly significant gains.
Speaking with EDM.com in July 2023, 3LAU explained that blockchain tech can address deep-rooted inefficiencies in the music industry. His focus is on fostering a system where artists can retain greater ownership and visibility into their earnings—a vision he has consistently pursued since launching Royal.io, a platform at the forefront of the tokenized music industry.
“The music business has tons of areas of information asymmetry across it,” he said. “It’s really impossible to think about solving that whole problem in one effort, but a starting point would be to show people one thing that’s going on in the background that they don’t know.”
Regardless of macro-economic conditions, 3LAU has remained steadfast in his support of cryptocurrency and his latest comments highlight his continued conviction in blockchain’s ability to bring more equity and transparency to music.
There hasn’t been a better time than right now…
to demonstrate crypto’s transformative potential for the music industry…
to benefit all who play a role in it, with artists at center stage!
— Justin Blau (@3LAU) November 11, 2024
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