Iconic London nightlife venue Ministry of Sound is set to debut a series of “sober raves” catering to those who want to maintain their sobriety while enjoying the city’s electronic music culture.
Drawing inspiration from its previous partnerships with Ecstatic Disco and Dry Disco, these events were designed to give Ministry of Sound its own signature high-energy club event while ushering in a substance-free safe haven.
“At Ministry of Sound, our egalitarian roots have always led to positive change,” said Matt Long, Club Director at Ministry of Sound. “For the growing number of us that are ‘sober curious’ we know what our patrons want: more inclusive nightlife experiences. Our daytime raves and ‘No and Low’ alcohol range cater for a growing community, like us, who believe that clubbing should be about connection, energy and making memories whether you’re sipping a zero-proof mocktail or a low-alcohol beer.”
As the concept of mindful socialization becomes increasingly popular, many have sought out events that prioritize well-being over intoxication. Ministry of Sound is meeting the moment by serving low-alcohol, non-alcoholic and other wellness-themed beverages curated by the venue’s bar manager, Laura Andrijauskaite. These drinks ensure that attendees can experience the social and sensory elements of being at a club without compromising their sobriety.
“I’ve put together a great lineup of options for sober ravers, we wanted an offering that tastes amazing like CBD-infused Trip, a delicious alternative to wine drinks from Real.co, Low-alcohol functional spirits from Smiling Wolf—perfect in cocktails or with mixers—and 0% beer options from Lucky Saint,” Andrijauskaite explained.
As more individuals explore sobriety for various reasons, like health and personal preference, Ministry of Sound’s adoption of the “sober curious” movement is indicative of its growing mainstream appeal. According to Alcohol Change UK, the amount of alcohol consumed in the region and the proportion of people drinking have fallen since 2005. The trend is especially strong amongst younger people, the nonprofit claims, citing data from the Office for National Statistics.
The daytime series will debut on May 11th, when DRIIA takes the stage. Additional lineups have yet to be revealed for future events, which will take place quarterly until November and include nighttime programming. You can find out more via Ministry of Sound’s website.
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