Yuuki Yoshiyama has long been a fixture in Japan’s electronic music sector, but his influence now extends well beyond its borders.
A veteran of nearly three decades in music, events and business development, he has become a pivotal figure in shaping the country’s nightlife and entertainment economy. Currently Music & Entertainment Director at W Osaka, Yoshiyama also advises across industries—consulting for over 30 companies across hospitality, art, blockchain and UHNW services—cementing his role as a linchpin of Japan’s evolving cultural and business ecosystem.
Yoshiyama’s roots in electronic music go back to 1996, when he launched his artist project. He blossomed into an accomplished DJ and music producer, performing across 15 countries from the US and UK to Thailand and Indonesia.
Flexing his versatility behind the decks, he’s shifted between house, techno and trance, a fluidity that earned him support slots for electronic music heavyweights like Eric Prydz, FISHER and MEDUZA.
More recently in 2018 and 2019, Yoshiyama became the only Japanese artist to play EDC Las Vegas, delivering standout performances at one of the world’s largest EDM festivals. And on the music production side, tracks like “Trickster” (a Top 10 hit on Traxsource) and “Rise Up” (released on Mark Knight’s iconic Toolroom Records) have reinforced his status as a global dancefloor tastemaker.
But Yoshiyama’s footprint is far greater than his DJ booth. As Executive Director of EDC Japan from 2017-2019, he helped import the Insomniac brand to a domestic audience of 250,000. More recently, he has steered GMO SONIC, Japan’s largest arena-based electronic music festival, drawing over 120,000 fans in three years with lineups featuring Skrillex, Zedd, Martin Garrix and Peggy Gou.
Where Japan’s nightlife goes next remains to be seen, but one thing is certain: as Yoshiyama’s legacy continues to take shape, his name remains etched in its DNA.