Renowned dance music label Armada Music has nabbed Peloton‘s first-ever global DJ residency, bringing the energy of the imprint, founded by iconic DJ and producer Armin van Buuren, to the brand’s studios in New York and London.
Merging electronic music with the community-driven workouts for which Peloton is known, the residency kicks off in April with ARTY headlining Peloton Studios New York on April 3rd. The influential producer will soundtrack Peloton’s inaugural “LIVE Dance Cardio” and “LIVE DJ Ride” classes with Peloton instructors Emma Lovewell and Olivia Amato, respectively.
“Being an instructor, music plays a pivotal role in planning my classes and setting the tone for the workout,” Amato said in a press release. “Armada’s sound serves as the perfect mental escape and motivator during the tougher parts of class. Riding to a live DJ set is that same concept amplified—combining movement, music and community makes these moments so powerful.”
The collaboration follows the success of last year’s residency with Defected Records in the UK and will include six live, DJ-led classes throughout the year. Peloton members will be able to experience a mix of high-energy rides and mat-based workouts with live performances from prominent Armada artists, including van Buuren.
“Partnering with Peloton for this residency is an exciting way to merge fitness with the music we love,” added Armada CEO Maykel Piron. “It creates a space where people can push their limits while being immersed in the sound.”
More details on upcoming artists and classes will be released throughout the year. In the meantime, check out our recent interview with Peloton star Jess King here.
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