In a sea of standard artist merchandise, Jauz has chosen to swim against the current with a functional festival innovation.
The DJ and producer has partnered with premium festival gear brand RaveRunner to develop and drop an innovative anti-theft hydration pack, designed specifically for the high-energy environments of electronic dance music festivals.
The limited-edition collaboration features a dual-chamber design built to withstand the rigors of rail-riding and mosh pit mayhem, environments where Jauz’s fans frequently finds themselves. Most notably, the pack incorporates multiple anti-theft compartments, a direct response to the larceny epidemic that has plagued music festivals in recent years.
c/o RaveRunner
Theft at festivals has been a growing concern, particularly regarding the loss of personal items like smartphones. A survey published in 2022 by RaveRunner, which polled over 450 U.S. festival-goers aged 18 to 55, revealed that approximately 1 in every 32 attendees experienced phone theft or loss.
In a nod to Jauz’s shark-themed branding, the pack includes 3M reflective shark fins that illuminate under flash photography, ensuring style points aren’t sacrificed for security. This attention to aesthetic detail demonstrates a savvy understanding of their target demographic, who value both functionality and Instagram-worthy festival accessories.
The brand has confirmed the collaboration will be “extremely limited” with no plans for future production runs, creating an immediate collector’s appeal among Jauz’s dedicated fanbase.
You can purchase the hydration pack here.
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