With great beard comes great responsibility, and Hairitage wields both to unleash “Lemons,” a track born from nostalgic cartoon villainy.
The new single is built on a sample from a fictional organization in SpongeBob SquarePants called E.V.I.L., an acronym for Every Villain Is Lemons. Consisting of antagonists like Plankton, Man Ray and The Dirty Bubble, the group is a goofy parody of classic supervillain tropes and first appeared in the Season 3 episode titled “Mermaid Man and Barnacle Boy V.”
In an era where virality is both manufactured and measured, the track’s true accomplishment lies in its distribution. While major artists rely on blitzkrieg marketing offensives and industry muscle, “Lemons” was fueled by an organic groundswell of fan enthusiasm on platforms like Reddit, bridging millennial nostalgia with Gen Z’s internet-fueled music consumption.
From the jump, Hairitage’s brassy stabs blare like SpongeBob’s band in the Bubble Bowl (cue their iconic performance of “Sweet Victory”). They set the stage for a screeching dubstep drop so filthy it would make Squidward quit clarinet for good.
You can listen to “Lemons” below.
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